Xuande Huangju

There is no accidental success

Put it into a transparent glass and soak it in boiling water. The whole flower blooms and the fragrance returns to sweetness. Xuande imperial chrysanthemum is more popular in the products of "Lishui mountain cultivation". It is this imperial chrysanthemum that leads the people to get rich.

In Xuande Huangju base in yepingtou village, Yanquan street, Liandu District, Lishui City, we can see that high-quality Huangju not only depends on high-quality water source and soil, but also a set of very strict planting management system. After picking the fresh chrysanthemum, it is put into the furnace within 2 hours and baked at a constant temperature for 24 hours to maintain the natural quality of the chrysanthemum to the greatest extent.
Jin Guangen, head of Xuande Huangju base, introduced: "The water source and soil have been tested, and we also follow the organic and purely artificial planting mode. After the flowers are picked, they are sorted, then baked, selected before independent packaging, and sorted according to the appearance and weight of the dried flowers. Now we are all EU testing standards, with a total of 517 items, 512 items are zero testing, and five items can be ignored. In the whole process, from the source to our mouth Very strict. We pay great attention to food safety and the quality of Huangju. "

Because Xuande Huangju strictly controls the quality at the source, it has won the recognition of Lishui shangeng. Through the platform of shangeng, Xuande Huangju's products have been sold to more places, and the product types have also been extended and developed.
Jin Guangen said: "A chrysanthemum in a lifetime, we should make this product to the utmost. Shangeng helped us connect to Shanghai, Ningbo and Yiwu. We must cater to the market. Not only in terms of packaging, we must always maintain the best quality. Later, we also made some extension products. A few years ago, we first made Baijiu and beer of Huangju. Now we have made egg cakes and noodles of Huangju. After the new products came out, they have received a lot of attention The trust and love of consumers. "

Because of their insistence on pure artificial planting, more and more villagers came to Huangju base to work, and Huangju base became rich with the surrounding villagers. The purpose of attracting investment to yepingtou village is to drive the people here. The workers in the base are mainly from yepingtou village and radiate to the nearby villagers.

Jin Guangen: "we just want to take root here and change this village. When people think of yepingtou village, they must know that Xuande Huangju is planted here. If they think of Xuande Huangju, they know Liandu yepingtou village. The two are integrated. When the village develops well, the brand will naturally improve."

Since the Huangju base was built in the village, earth shaking changes have taken place in the village.
Wang Xiaorong, the first Secretary of lijiayuan administrative village where yepingtou village is located, recalled: "In the past, our village was very backward. Through the transformation of the old village in 2010, the environmental conditions in the village were much better after the Huangju base came in 2013. In the past, some villagers didn't want to come back for the Spring Festival. Now, even for ordinary festivals, they will come back and bring friends back. After the base was introduced, the land circulation of ordinary people has increased an economic income. Now the villagers in the village basically play in the Huangju base Workers, the income is also considerable. When the imperial chrysanthemum opens, many tourists will also come to the village to see the scenery and take photos, which has never been before. Tourists will also buy the vegetables and local specialties planted by ordinary people at home, which will also increase their income. "

In the past, there were many and scattered categories of agricultural products, which were difficult to form influence and competitiveness in the market. Aware of the importance of implementing branding, Lishui not only needs to guide the main producers to create brands, but also needs the direct participation of the government in creating brands. Therefore, it entrusted Carter China agricultural brand research center of Zhejiang University to plan and create an agricultural regional public brand "Lishui shangeng" covering the whole city, all categories and the whole industrial chain.

In September 2014, "Lishui shangeng" was officially unveiled. On June 27, 2017, "Lishui shangeng" was successfully registered as the first collective trademark with prefecture level city name in China. With the mode of government ownership, registration of Ecological Agriculture Association and operation of state-owned companies, an integrated public service system of the whole industry chain led by the regional public brand of "Lishui shangeng" was established. Chen Baolu, venue manager of Lishui shangeng tourist destination commodity experience center, introduced that if you want to pass the "Lishui shangeng" certification and join the brand, you need to apply at all levels and conduct on-the-spot investigation. After joining, agricultural products should be strictly tested to realize the whole process traceability.

Chen Baolu: "If agricultural entities want to join Lishui mountain farming, they need to report to local agricultural and rural bureaus, and then join Lishui mountain farming ecological association. We will pay a field visit to each agricultural entity to observe whether the scale and quality of products can meet the standards of Lishui mountain farming. After joining Lishui mountain farming, we will open an account for them to trace the source. When consumers buy the products of Lishui mountain farming, they can directly sign on the packaging By scanning the source tracing QR code, you can see the whole planting or breeding process and detection information of the product. "

Therefore, it is no accident that Xuande Huangju can be recognized by "Lishui shangeng", which is completely proved by its inherent strength——
We deserve it!